This Odd Pears campaign by Leta Sobierajski really caught our eye with its carefully picked bright colored sceneries that merge beautifully into the white tights and multicolored circular patterned socks.
What’s so cool about Odd Pears is that instead of selling just one pair of socks they actually throw in a third sock with inverted colors, thus allowing you to wear the matching socks normally or, when you’re feeling in the mood for a little change, wear the odd sock on one of your feet. Like they point on on their website: “You are now free from the constraints of ‘normal’ sock etiquette! Odd socks, matching socks, one sock, two socks. Go crazy with it.”
We find it a really awesome idea and at the cheap price of 15 USD a “pear” we think that this brand is on the right track to become a favorite brand of all legwear aficionados and become very popular very quickly. In order to drive the necessary attention to the brand they got Leta Sobierajski to develop this amazingly colorful and playful campaign that will undoubtedly generate a big buzz throughout the web.
Iben Bergstrøm is a Norwegian fashion blogger and communications consultant with a truly unique genuine style.
We discovered Iben’s blog sometime ago and we fell completely in love with her awesome multicolored looks and the way her choice of legwear plays a huge part in the way she expresses herself through clothing.
We asked her a few questions in order to get to know her better, her favorite legwear styles and brands and her advice to anyone that wants to start revolutionizing their wardrobes and express herself through the power of color!
If you had to describe your style how would you do it?
Colorful, eclectic and preferably with feathers, glitter, brushed pastel colored wool or lots of volume involved.
When you’re putting together your outfits where do you normally get your inspiration from?
I’m very inspired by shapes, I watched two Disney Movies the other day (Candyland and Cloudy with a chance of meatballs) and I found both very inspiring, hahaha. Oversized food and candy – you got me.
Can you name two people who have had the biggest influence on your style?
My boyfriend – he’s always told me that I should dress in whatever I want.
Do you consider yourself to be a trendsetter?
No, I don’t – because that’s not what I’d like to be considered as either. Trends will always pass, but true and genuine style lasts forever. I hope to inspire people to dare more, to choose that pink dress they think they can’t wear to that dinner party. Or like my greek teacher which is dressed in all black with black nailpolish; she went a nuance brighter to a dark grey after she had seen something on my blog. That’s more than good enough for me.
Do you receive mails from fans of your blog asking you for style tips? What’s the main advice that you normally give them?
Yes I do. Usually people would like to get more knowledge on how to dress in colors. I usually say that it’s like working out, you need to make an effort. Plan ahead, lay the outfit out the night before, start with a yellow pantyhose and then move on to bigger things. But most importantly: never ever care about what others may think.
What are some of your favorite hosiery brands and shops?
Falke is my favourite. Long lasting and nice colors.
What was the priciest legwear item you’ve ever bought?
Around 40 euros, a pair of wool Falkes.
What was the last pair of pantyhose/leggings you bought?
A petrol blue and lilac magenta pair of Falkes.
Walk us through your legwear drawer, what are some of your favorite items and why?
I use orange and bright magenta a lot, one of these is from H&M, the other one from Century 21 in New York. Then I like to do blue nuances so I use three different shades of blue – depending on what I’m wearing all from Falke. Then I have a mint green one from H&M and a pink nudeish one which I use with dresses in the same color. All my pantyhose are matte.
How does legwear influence the outfits you put together?
Hugely, they are essential to most of my looks.
Your blog features a whole range of legwear looks, what are your favorite type of motifs, prints and textures when it comes to tights, leggings and socks?
I like simple, medium thick solid color pantyhose. The only thing which is a bit off is that Falke does not make a solid hold in on the top, so I need to do a bit of dragging often. Don’t like that.
What do you think is going to be the next big trend in the legwear universe?
I do believe I’ve seen some embellished stockings around – I hope those get mass produced!
We’d like to thank Iben for putting up with all of our questions!
If you’d like to get in touch with her be sure to drop her a comment at her blog Despite Color.
(Photos by Martin Tuft Torvund, Malin Bergstrom & Mia Aadland Stolen)
We first came into contact with the tights as top trend through the DIY video by fashion blogger Raye where she demonstrates you how to properly cut the tights in order to correctly transform them into a top and showcases two different styles of tights. One is a pair of semi-opaque black tights and the other a pair of sheer tights that losely fit her arms. The “sleeves” on the second one look really awesome with the leopard print strapless bra she uses underneath thrown together with a pair of jeans like you can see on the photo above.
MsFabulousTeeks shows us how this transformation can also work out awesomely with floral tights for a great casual look together with jeans or flat colored pants. Besides this video she also posted this really cool footage showcasing some of her favorite leggings and how she styles them on her daily looks. Follow her at Facebook to keep up with her latest video uploads.
MsDreamer shows us two other variants, one with an awesome pair of greyscale leopard print tights (that she wears throughout her video) and a different approach with flat colored semi-opaque blue pantyhose. Both look absolutely awesome, espeically the second one that really boosts her beautiful silhouette.
The possibilities are endless and you can make this work with almost any brand and style of tights out there. If you have a DIY video of you transforming tights into tops or an OOTD video showcasing a look you’ve put together using them be sure to send us a link through the comment box below. Now it’s time to grab a pair of scissors and get to work!
Talflife was created by Lola Atobatele, a 37 years old graphic designer that always wanted to embellish her legs with a tattoo but was too afraid of needles to do so hence the creation of this brand of tattoo tights in 2013. When asked to talk a little bit about her original designs she confessed us that she likes to “be the little nice girl wearing nothing but flowers” but sometimes when she goes out at night she wants to “be fearless wearing the spider web or the hope, faith & love tights” and we think that her designs reflect that perfectly.
She screen prints the tights herself on her back porch and sells them usually at Porterbello and Camden Market, in London, she loves those two markets because what “you get in there is the spice of life and every single city in Europe is represented there”.
She plans to design more tights in sync with her customers’ tastes and needs so if you have any idea for a new print feel free to get in touch with her at her Facebook page.
In the meantime you can also head down to her online shop and browse through her designs.