This Odd Pears campaign by Leta Sobierajski really caught our eye with its carefully picked bright colored sceneries that merge beautifully into the white tights and multicolored circular patterned socks.
What’s so cool about Odd Pears is that instead of selling just one pair of socks they actually throw in a third sock with inverted colors, thus allowing you to wear the matching socks normally or, when you’re feeling in the mood for a little change, wear the odd sock on one of your feet. Like they point on on their website: “You are now free from the constraints of ‘normal’ sock etiquette! Odd socks, matching socks, one sock, two socks. Go crazy with it.”
We find it a really awesome idea and at the cheap price of 15 USD a “pear” we think that this brand is on the right track to become a favorite brand of all legwear aficionados and become very popular very quickly. In order to drive the necessary attention to the brand they got Leta Sobierajski to develop this amazingly colorful and playful campaign that will undoubtedly generate a big buzz throughout the web.