Katie came up with the idea of creating Active Bloom in the Fall of 2013 when she was pregnant with her second child and doing prenatal yoga. There were no maternity activewear companies online at the time and nothing in brick and mortar stores so she realized there was a huge gap in the market that she would love to explore and come up with an affordable option.
She bought a cheap pair of leggings and adapted their waistband to create her first prototype. She chose to start focusing solely on leggings because she finds them to be the most important piece in any activewear wardrobe. Especially in California they seem to be the staple in every gal’s closet and if you’re pregnant you don’t want to sacrifice anymore of your wardrobe than you have to!
One year later, in the Fall of 2014 she decided to look into creating and selling her idea on a larger scale. She opened her shop in January of this year and started with Etsy as a sort of experiment to see if they could help her on the marketing side since she’s not very technologically savvy and has to spend quite some time taking care of her two kids it was an easy way to start selling quickly. Katie is currently working on building her own website and she’s also working on a few designs for tops and shorts to add to the current products.